The enterprise sector has long been a leader when it comes to customer experience, but with the introduction of video marketing and content creation on social media platforms such as Facebook or Instagram Stories—now they're taking their game up another notch. The power in these new forms is not only what can be done for your business; there's also an increased level of engagement from employees because you are giving them creative freedom through storytelling instead traditional corporate messaging!
Website - http://www.motivity.co/
Subscribe to the Show
Spotify: https://open.spotify.com/show/57SR0MxbuZgMTDwqdi3XGS
Follow Twitter Account
https://twitter.com/MotivityPodcast
Follow Instagram accounts for tagging
https://www.instagram.com/daniellehershman/
https://www.instagram.com/motivity_podcast
Connect with me on LinkedIn
https://www.linkedin.com/in/daniellehershman/
Co-Host
https://www.linkedin.com/in/anthony-cali-9425a832/
WEBVTT
1
00:00:00.000 --> 00:00:03.358
Bye.
2
00:00:03.358 --> 00:00:06.360
Good.
3
00:00:06.360 --> 00:00:16.408
Okay, so we're going to kick it off. So, hey, guys, this is Daniel with the motivity podcast. I have Anthony here from a very cool, uh, nifty product.
4
00:00:16.408 --> 00:00:21.000
In our marketplace, we're going to talk through a single source of truth.
5
00:00:21.000 --> 00:00:26.399
For video communications, we're going to talk through some shifts in the marketplace.
6
00:00:26.399 --> 00:00:31.109
Some next generation and how we're accessing information and gathering information.
7
00:00:31.109 --> 00:00:34.229
And we're going to talk through the benefits of why an enterprise.
8
00:00:34.229 --> 00:00:39.780
Would want to use a product like this, and what it's doing in the marketplace and why this product.
9
00:00:39.780 --> 00:00:44.670
You know, is out now and really why are wire companies.
10
00:00:44.670 --> 00:00:56.399
Using this product, what is the need? Right? What is the push what is really shifted in our marketplace? So, Anthony, thank you for having us on. Tell us, you know, where you come from what you're doing.
11
00:00:56.399 --> 00:00:59.880
Give us the state of the business today.
12
00:01:00.445 --> 00:01:11.965
Yeah, absolutely Thank you for having me Danielle. It's great to be on and chatted with you here today. I'm the chief revenue officer for or platform is called IO connecting. Just as you stated.
13
00:01:12.174 --> 00:01:26.245
It is a single source of truth for all things video and that can mean a whole lot of different things but 1st, and foremost, we help the enterprise kit, their house in order from a video management deployment and virtual event perspective.
14
00:01:26.875 --> 00:01:37.344
We unlock the ability for enterprises to extend the shelf life of the video content that they invest in. So they can create, manage and distribute video content at scale.
15
00:01:37.734 --> 00:01:49.944
I came from large partner technology partner for Presidio, which I enjoyed about 7 and a half years, learned a ton and sold a lot of different pieces.
16
00:01:50.040 --> 00:01:55.495
Of technology across the infrastructure, and before that with the technology services company out of the Midwest.
17
00:01:55.495 --> 00:02:06.715
So, I'm really excited to be part of this journey with and taking all the great relationships and learnings that I have through companies like Presidio and bring it to bring it to market.
18
00:02:08.460 --> 00:02:17.819
Yeah, so now that you're at Iowa or if you call it connect, what's the correctly know? And I want everyone to remember this, because I've seen some videos. It's amazing.
19
00:02:17.819 --> 00:02:24.539
Can we call it IO or? I. okay so the platform is called connect the company itself is.
20
00:02:26.430 --> 00:02:30.360
What time should we go with today? Let's go with Iowa.
21
00:02:30.360 --> 00:02:33.360
Okay, let's go with so.
22
00:02:33.360 --> 00:02:41.250
Andy, what do you feel like the shifts happen in the marketplace when people are retaining information from social media?
23
00:02:41.250 --> 00:02:46.409
You know, they're watching videos on tick tock. What happens to a corporate communication?
24
00:02:46.409 --> 00:02:49.530
You know, branding awareness plan.
25
00:02:49.530 --> 00:03:00.925
Why do you feel like that gets struggled out there? Yeah you know it's interesting. Right? The last 2 years have been challenging for all of us. Not only personally professionally as well.
26
00:03:02.064 --> 00:03:15.895
Obviously, with the spike and work from home and hybrid workforces need to collaborate and not only collaborate internally, but externally as well as brand and launch products virtually has really been.
27
00:03:16.284 --> 00:03:20.395
We've really seen the need in the, in the enterprise for that.
28
00:03:20.490 --> 00:03:30.599
Companies have invested in more video technology platforms than ever before, um, outside of your traditional conferencing. Absolutely. Zoom Webex or teams.
29
00:03:31.134 --> 00:03:42.534
And, unfortunately, the pandemic didn't give companies the opportunity to really evaluate their needs and really evaluate different platforms. So they just started to buy. Right?
30
00:03:42.534 --> 00:03:48.805
And it may have bought a platform for virtual events specific. They may have bought a media management platform.
31
00:03:48.805 --> 00:03:58.944
They may have bought a registration tool and we see everyone we're talking to whether they're a large financial or a mid sized company leveraging between 3 and 7,
32
00:03:58.944 --> 00:04:04.585
various platforms that essentially do what our 1 platform at does.
33
00:04:04.770 --> 00:04:09.060
Um, so we have the ability to ingest all this legacy video content.
34
00:04:09.060 --> 00:04:13.710
As well, as any net, new content into 1, single source of truth.
35
00:04:14.514 --> 00:04:29.274
That can be contextually searched by keyword or phrase, it can be clipped. It can be snipped. It can be syndicated to social media and it can actually be transcribed or translated into 41 different languages through our video management system. From there. We are. The possible becomes.
36
00:04:30.389 --> 00:04:37.858
Becomes real when you can actually stand up your own corporate television channels, you can stand up infinitely scalable virtual events.
37
00:04:37.858 --> 00:04:51.834
Some of which we landed in, which were massive, uh, multi day events with 3000+people on on the platform at any given time, translating this up to 16 different languages and then leveraging our platform for day.
38
00:04:51.834 --> 00:04:53.814
2 video on demand and breakout sessions.
39
00:04:55.678 --> 00:05:07.379
But again, that's your earlier point. Um, the theory is simple. Um, people don't learn by reading anymore and it's not their particular. It's not their 1st, vehicle of choice when they're thinking about consuming information.
40
00:05:07.379 --> 00:05:18.834
So, for us, just because I leave my my house or go to an office or Google home office, I don't all of a sudden love to read 50 page analysts reports, or PDF reports.
41
00:05:19.374 --> 00:05:25.343
I still consume information still consume information. The same way I do with my personal life.
42
00:05:25.619 --> 00:05:29.519
Which is within video, uh, 2, new clips, uh, or less.
43
00:05:30.598 --> 00:05:37.769
Yeah, I see the need for video. Right? Videos click there little clips. They could be longer, right? They're editable. So, if the content as you.
44
00:05:37.769 --> 00:05:43.858
As, you know, the content isn't what everyone's watching, you could pull that content down and replace it with something else.
45
00:05:43.858 --> 00:05:49.319
And the nice thing is, like you said, if a client has 7 platforms, how are they getting Matrix on those 7 platforms?
46
00:05:49.319 --> 00:05:53.338
They don't know who's watching where they're watching it. We'll go into this link or that link.
47
00:05:53.338 --> 00:05:57.538
I mean, so I see, I see from where I sit the benefits from that, right?
48
00:05:57.538 --> 00:06:02.069
Having a podcast and owning a podcast. I have multi layers of.
49
00:06:02.069 --> 00:06:05.848
Platform that I use right now, and I'm always looking for that single source of truth.
50
00:06:05.848 --> 00:06:11.129
Who is watching what time they're watching? What data I could get I couldn't imagine.
51
00:06:11.129 --> 00:06:15.509
Working in an enterprise and not having the solution to be honest. I think it's excellent.
52
00:06:15.509 --> 00:06:21.718
But go into a little bit about the matrix. I think the matrix are really important and where it's pulling all that data.
53
00:06:21.718 --> 00:06:26.579
If you could go into that, because, like you said, people are on zoom people on Webex but then.
54
00:06:26.934 --> 00:06:35.874
Again, that's they're holding the data inside those platforms, so there's a containers. Right? How do we get outside of the container? So just go into the matrix a little bit. I think it's interesting.
55
00:06:35.994 --> 00:06:47.754
Yeah, I think, you know, data and analytics are extremely powerful and everyone loves to use those buzzwords and they love to use a AI and really you're only as good as the data your platform can provide.
56
00:06:48.059 --> 00:06:48.449
Um,
57
00:06:48.473 --> 00:06:48.923
for us,
58
00:06:48.923 --> 00:06:49.704
and I think about,
59
00:06:49.733 --> 00:06:49.944
you know,
60
00:06:49.944 --> 00:06:51.324
my life as a professional,
61
00:06:51.324 --> 00:07:05.903
especially through the pandemic before I joined right we would go out and do these really extravagant virtual events and we pay a production company 25,000 dollars and we pay a thought leader or a celebrity shift for another 25,000 dollars and then get
62
00:07:05.903 --> 00:07:08.843
rid of those things don't make sense by the way.
63
00:07:08.843 --> 00:07:22.553
There's nothing it's really engaging content. It's really good stuff, but you go out and we'd run this event. You pay 50,000 dollars for this 1 time event still do it on Webex or zoom not that there's anything wrong with that.
64
00:07:22.553 --> 00:07:33.204
But then you'd have this hour block of content to which there was no followup or no next step to extend that life cycle. That assets, or that investment of 50,000 dollars.
65
00:07:33.204 --> 00:07:42.744
So, if you ran the the same event, you know, take the money out of it on our platform, not only would you have this event stored into our library automatically?
66
00:07:46.108 --> 00:07:53.963
You could then clip and snip that event down to a 3 minute highlights and your sales team could go out and use it and say hey,
67
00:07:53.963 --> 00:07:54.624
John,
68
00:07:54.653 --> 00:07:55.134
again,
69
00:07:55.134 --> 00:07:57.353
if we looked at the data in the analytics back from,
70
00:07:57.384 --> 00:07:58.283
who joined,
71
00:07:58.374 --> 00:07:59.514
who was retained,
72
00:08:00.173 --> 00:08:02.903
who may be dropped off at 45 minutes versus 60 minutes,
73
00:08:02.903 --> 00:08:06.894
you can then use that content or that clip content as a future selling.
74
00:08:06.894 --> 00:08:10.314
Hey, John saw you dropped at 45 minutes on that hour event.
75
00:08:10.314 --> 00:08:21.983
By the way the last 15 minutes we were talking about cloud and these are the things we've been discussing our throughout our sales campaign I thought I thought you'd enjoy the last 15 minutes broken down into 2 minutes when you have time to watch it.
76
00:08:21.983 --> 00:08:22.673
And let's follow up,
77
00:08:22.673 --> 00:08:23.274
so again,
78
00:08:23.603 --> 00:08:25.553
seen not only the,
79
00:08:25.553 --> 00:08:29.093
the general data that exists around views registrations,
80
00:08:29.124 --> 00:08:35.484
but also retention of your content for events as well as some of the other,
81
00:08:35.484 --> 00:08:39.384
the other channels layout activities that we have within our platform.
82
00:08:41.249 --> 00:08:50.609
And Anthony, I think that you just hit on a point that challenge or that, that piece of challenge of retaining talent, right? We've had the Great recession. Right a lot of people are looking at different companies.
83
00:08:50.609 --> 00:08:53.668
And how do you hold employee's interest?
84
00:08:53.668 --> 00:08:57.658
And how do you point them to the right information that you want them to say?
85
00:08:57.658 --> 00:09:05.158
And I think that that's really 1 of the key points. And, and I would imagine that companies come to you with that big challenge. And that's a hard challenge.
86
00:09:05.158 --> 00:09:09.688
You saw, but how do you solve it? Right? You have legacy with.
87
00:09:09.688 --> 00:09:14.038
You have legacy platforms already so then how do you transition them? Go into that? A little bit.
88
00:09:14.038 --> 00:09:22.078
Yeah, absolutely I mean, this is the great resignation is 1 of the biggest challenges that we're tackling head on. Right? There's a massive economic impact.
89
00:09:22.078 --> 00:09:25.349
Of employees, not feeling connected to their company.
90
00:09:26.153 --> 00:09:30.173
You know, there are more opportunities out there across different verticals.
91
00:09:30.474 --> 00:09:43.193
And the reason that there's more opportunities out there is because companies are able to hire remotely and hybrid employees and open up their talent pool and, you know, the economic impact around the rate.
92
00:09:43.193 --> 00:09:52.014
Resignation is vital to organizations outside of the 3 or 4% salary increases that may exist on an annual basis.
93
00:09:52.918 --> 00:09:56.278
When you lose a valued number of your team.
94
00:09:56.634 --> 00:10:11.514
We see this, we see the economic impact being 8 to 10 increase in that employee's compensation and that employee may not the new employee they may, or may not be as talent. So how are you creating alignment? How are you creating connectedness within your organization?
95
00:10:11.543 --> 00:10:13.524
Especially for younger workforce.
96
00:10:13.793 --> 00:10:14.364
Well,
97
00:10:14.573 --> 00:10:18.683
the 2nd part of our product outside of the traditional enterprise video use cases,
98
00:10:18.683 --> 00:10:20.484
when we think about media management events,
99
00:10:20.514 --> 00:10:22.974
corporate TV and video on demand,
100
00:10:23.094 --> 00:10:25.823
we've taken a 2.0 what we're calling hubs,
101
00:10:25.823 --> 00:10:27.293
which is essentially,
102
00:10:27.293 --> 00:10:27.683
hey,
103
00:10:27.714 --> 00:10:32.303
let's take all the learning behavior from a consumer application the consumer applications,
104
00:10:32.303 --> 00:10:33.683
we use every day,
105
00:10:33.683 --> 00:10:37.403
like Instagram and Ted talk and bring them to the enterprise.
106
00:10:37.403 --> 00:10:45.443
Let's create a mobile app where a CEO can essentially push down an alignment message to everyone in the company,
107
00:10:45.443 --> 00:10:46.073
or if,
108
00:10:46.433 --> 00:10:50.453
and again be able to receive that in an Instagram or tick tock fact,
109
00:10:50.453 --> 00:10:53.124
fashion through self reported video on our phone.
110
00:10:53.999 --> 00:10:57.354
And be able to collaborate better through this mobile experience.
111
00:10:57.354 --> 00:11:12.083
If I'm a salesperson, I can follow not only my manager and our team locally, but then regionally, and all the way up to our chief revenue officer across all the different functions that exist within a business to create better alignment, collaborate in windshield.
112
00:11:12.173 --> 00:11:20.124
And I think about my time in big organizations, where, you know, everybody would talk about the greatest sales 1 of the week. And for me.
113
00:11:20.548 --> 00:11:34.889
You know, and this is, this is on me, so I would just look at. Hey, how big was the deal? Where was that sold and who sold it and I missed and I didn't I, I missed and I didn't read all the great learnings. That came up with that deal. Yeah. So.
114
00:11:34.889 --> 00:11:49.739
If I could come on video and talk for 4 minutes and bring my sales engineer on, and maybe anyone else that we teamed with, and we could talk about the business problem we're solving for the client. The technologies we use the partnerships we lead.
115
00:11:49.739 --> 00:11:53.519
And create a community awareness around that.
116
00:11:53.519 --> 00:11:56.818
I think it's, uh, I think it's a pretty, uh, pretty mobile experience.
117
00:11:57.928 --> 00:12:05.099
Do you feel like the employee should have the power a little bit to be able to put up their own videos and be able to connect with their customers differently?
118
00:12:05.099 --> 00:12:16.438
So that's interesting. So we can create yeah, that's it's a heavier questions. I'm just kind of understanding where your point of view is or your opinion and maybe it is, this is of our opinion, right?
119
00:12:16.438 --> 00:12:28.734
Yeah, we'll just lead into that a little bit. The self record video can introduce inherent risk. Right? Maybe you have a disgruntled employee. Maybe you have somebody. That's not feeling well, that day and just wants to take it off a good time.
120
00:12:30.144 --> 00:12:38.604
So we do create parameters. And we do recreate restriction can create restrictions around who can self record and what what and where.
121
00:12:38.818 --> 00:12:39.208
Um,
122
00:12:39.203 --> 00:12:40.433
we can also re,
123
00:12:40.433 --> 00:12:46.014
compliance compliance metrics around or artificial intelligence to where,
124
00:12:46.224 --> 00:12:46.464
you know,
125
00:12:46.464 --> 00:12:56.604
something that is self reported and it has naughty words that we don't want to hear it can go through to HR and be filtered even before they've never say no,
126
00:12:56.604 --> 00:12:56.844
no,
127
00:12:56.844 --> 00:12:56.994
no,
128
00:12:56.994 --> 00:12:57.083
no,
129
00:12:57.083 --> 00:12:57.384
no,
130
00:12:58.073 --> 00:12:58.884
just wanted to.
131
00:12:58.884 --> 00:13:11.303
So that's why, but to your point, we can create restrictions around who can self record we can unblock self reports. So it's a little bit more. Um.
132
00:13:11.609 --> 00:13:25.764
Calculated right and I can say, hey, we're going to bring in Anthony now, and we're going to at least unlock self record. He's going to bring in his engineer, James, and his engineer, Danielle, and they're going to collaborate on this video. We're going to watch it and then we're going to push it out.
133
00:13:25.764 --> 00:13:27.774
So certainly, it's something we thought of.
134
00:13:28.078 --> 00:13:35.938
Is there is there some kind of interface for like a CEO if you wanted to see the highlight right that he wants to see what.
135
00:13:35.938 --> 00:13:39.239
Each employee is watching from the week. What was the most views.
136
00:13:39.239 --> 00:13:43.889
You know, kind of like what's what's the hot topics? Is there that view too? Because I always hear.
137
00:13:43.889 --> 00:13:58.073
You know, C, level executives say this I just want my view, I don't want, you know, and I want that higher end view if you have that capability as well as that built in. And that may be your own, just just the same way from an Instagram perspective.
138
00:13:58.073 --> 00:14:00.443
You can create your own streams and feeds. That's cool.
139
00:14:01.109 --> 00:14:11.219
So, they can follow within the organization, but more importantly, for the CEO or C, level suite when there's an alignment message that you're looking to get out.
140
00:14:11.219 --> 00:14:16.793
The best thing that you that you the biggest and most important thing that you want to know is that your message was started.
141
00:14:17.153 --> 00:14:26.604
So, when you send a push notification out for Bob Smith, from Bob Smith, the CEO will have data around who opened it who watched it, who watched all of it.
142
00:14:26.634 --> 00:14:27.114
So that,
143
00:14:27.114 --> 00:14:27.653
you know,
144
00:14:27.653 --> 00:14:27.953
that,
145
00:14:27.953 --> 00:14:28.884
for the quarter,
146
00:14:28.913 --> 00:14:36.624
this business initiative that the person in charge said was really important to organization was actually seen and more importantly,
147
00:14:36.624 --> 00:14:37.134
heard,
148
00:14:37.254 --> 00:14:42.264
rather than a blast email or a zoom call that everybody that nobody wants to be on.
149
00:14:42.413 --> 00:14:45.744
And, you know, there's just a different way of communicating.
150
00:14:48.658 --> 00:14:57.443
I definitely agree. I love the big brother idea sometimes, you know, and other times for training you're like, hey, that guy is watching.
151
00:14:57.474 --> 00:15:10.344
I definitely appreciate when you could get the again, the date of the analytics and what's important what's resonating. I think companies need that, but do they, how do they interface with your product? Is it an application? Is it your own channel? How does that.
152
00:15:10.589 --> 00:15:15.719
You know, how does that work? I'm thinking I could just turn on my TV and get the application in my mind. Is that how it's going to work?
153
00:15:16.043 --> 00:15:31.014
Yeah, so for, and by the way, it's not necessarily a big brother right? We're not we're not looking to get anybody in trouble here because they didn't listen to the CEO. I think it's more for executive awareness. Am I being heard? Right? What's what's the sentiment within?
154
00:15:31.014 --> 00:15:44.874
My organization are my employees happy. Are they connected? Are they sharing? Do they feel appreciated? Can we create learnings? If I'm a sales manager, and I can say to Daniel. Hey, look.
155
00:15:45.119 --> 00:15:58.048
Great job on that call and I can send a video message on the app saying great job on that call. Do you miss the mark on these 2 things? Check out these 2 pieces of content from your peer and I think you'll, you'll be better served in your next meeting.
156
00:15:58.048 --> 00:16:04.528
Being able to adapt and develop like that in, within forms of communication that we're all used to is important.
157
00:16:04.974 --> 00:16:08.094
How do you access our information or how do you access our platform?
158
00:16:08.274 --> 00:16:20.844
So, with our hubs, 2.0, mobile product, it is a mobile app it can be scanned for the company of whoever we're selling into to where they have a business application and it becomes their tic TOC or Instagram for business.
159
00:16:21.958 --> 00:16:26.639
As far as our kind of 1.0 or media management and events portal.
160
00:16:26.639 --> 00:16:36.744
Uh, as well, as their corporate TV, the corporate TV offering, it's a gooey it's a platform. It's all 100% cloud based. It's access to whoever the company deems necessary.
161
00:16:36.744 --> 00:16:46.374
Typically, we sell into marketing and chief people in sales organizations and providing more access to this content for future selling and future use.
162
00:16:47.399 --> 00:17:00.808
Is really true. Yeah. What about the journey? When, when you when you onboard a client? Right? What does that journey look like you know, where do they start with this? Right? Because it seems like there's a lot of features functionality that you could probably adopt right?
163
00:17:00.808 --> 00:17:15.743
I don't, I can't imagine that the 1st challenge that they're going to solve for right. Is, hey, let me get my salespeople on making videos to me. That's probably, you know, down the line. So, where do they start? 1st, do they look at all the all the ways they're branding? Do they look at all.
164
00:17:16.048 --> 00:17:22.949
The marketing platforms they look at all, you know, where, where do they begin? Right? What do they think about before they meet with you? You know, who should.
165
00:17:22.949 --> 00:17:27.838
What questions should they be asking internally that when they meet with you the 1st time or meet with someone.
166
00:17:27.838 --> 00:17:35.128
You know, you could kind of put them in that that that place of, hey, this is the journey and this is how we see this product being adopted.
167
00:17:35.128 --> 00:17:41.519
Yeah, just talking to me about that. The very 1st thing we do, they just benefit that organizations have.
168
00:17:41.519 --> 00:17:46.673
By leveraging our media management tools, they get their house in order from a video contact person.
169
00:17:47.483 --> 00:18:02.034
So the ability on all of their legacy content into 1 place, and make it contextually searchable by keyword phrase date, or any metadata tag that that organization sees fit is a huge benefit to them.
170
00:18:02.308 --> 00:18:08.459
Right now we see video content being stored either in, you know, another media management tool.
171
00:18:08.459 --> 00:18:14.249
That his laptop and hard drive a shared folder. We love Betty.
172
00:18:14.249 --> 00:18:18.269
Yeah, we do love that, but if I can't get any content from Betty.
173
00:18:18.269 --> 00:18:28.108
I've got nothing, but I'm gonna drive, et cetera. Everything is just so sporadic. There's no organization around that. So you've made all this amazing.
174
00:18:28.108 --> 00:18:37.288
Video content, and created this investment and branding and marketing around video and nobody can get to it. So let's get your house in order. If that goes to your 1st point.
175
00:18:37.288 --> 00:18:45.239
When you said, you said, you have these large events, and you use these other, you hire X person or X company.
176
00:18:45.239 --> 00:18:53.278
Well, those are different storage means, right? They could be like, hey, here, we have your content here and we have your content. You did this program last year and we stored.
177
00:18:53.278 --> 00:18:56.638
This over here, so now that's more disparate information.
178
00:18:56.638 --> 00:19:02.848
So that's good. Advice. Get your house in order. Yeah. Most of the most of this platform is don't talk to each other.
179
00:19:02.848 --> 00:19:11.939
We were built 1st, so look see, you run 5 different platforms. See, you really love 2 of them. No matter what they are, but you can't live without.
180
00:19:11.939 --> 00:19:17.368
No problem, we'll, we'll integrate with those and and talk and create some integration points.
181
00:19:17.368 --> 00:19:22.828
Between I will connect our platform and those other ones that you can't live without.
182
00:19:22.828 --> 00:19:35.249
Oh, that's awesome. Because I think there is the company's like, hey, we invested all this money into this data already right? We've all these videos. They don't want to lose them right? But you're saying, hey, let's just bring them into the fold.
183
00:19:35.249 --> 00:19:39.269
And then we can look at a bigger enterprise package.
184
00:19:39.269 --> 00:19:44.219
With all these legs and all these enablements what are their challenges? Are you hearing.
185
00:19:44.219 --> 00:19:55.108
You know, out there is it is it that they're spending? Is it that the brand is getting lost in messaging? What are the biggest challenges you're hearing from, you know, a.
186
00:19:55.554 --> 00:19:59.963
Yeah, I mean, I think for for companies, depending upon the vertical, right?
187
00:19:59.963 --> 00:20:14.933
Because different verticals have different goals and let's let's talk about the tech vertical whether you're an of software hardware or you're a partner like Presidio or CDW or any of those other
188
00:20:14.933 --> 00:20:15.413
type.
189
00:20:15.743 --> 00:20:19.554
Resellers right? There's so there's so much competitive.
190
00:20:19.828 --> 00:20:30.449
It's so competitive out there in terms of how you launch products and how you gain an edge and how you communicate, you know, the difference between, you know.
191
00:20:30.449 --> 00:20:43.433
Your next generation firewall versus somebody else's it's the, the details are soup. So my new that it's really important that, you understand, and collaborate with who you are as a company.
192
00:20:43.794 --> 00:20:48.144
Um, I think the ability to do that, and the challenge of doing that in a virtual world.
193
00:20:48.388 --> 00:20:51.778
Or a hybrid work world is is real.
194
00:20:51.778 --> 00:20:58.108
I think really, the challenge with some organizations is what stage are they on their video? Generally?
195
00:20:58.108 --> 00:21:11.429
A lot of, and a lot of salespeople, and a lot of HR folks understand that they need to do more with a video. Maybe they maybe they tried to delay for a year, and they don't know where to start or work or to kind of enhance their video journey.
196
00:21:11.429 --> 00:21:23.423
And then you just have some organizations that were like, all in, on virtual events, all in, on video marketing, or digital marketing, and they just have stuff scattered everywhere in their house is organized. It's not in order.
197
00:21:23.634 --> 00:21:30.713
And they don't have new and exciting methodology to bring their product or service to market, which is where we can come in. Right?
198
00:21:30.713 --> 00:21:39.233
And where we can say, hey, you know, partner X, you can have a TV channel that you can program and manage for every 1 of your service offerings.
199
00:21:39.509 --> 00:21:46.439
Drive customers and drive prospects through to those channels and essentially monetize them.
200
00:21:46.439 --> 00:21:50.489
And see all the data, and all the analytics that come from your views.
201
00:21:50.489 --> 00:21:55.288
And that's a, you touched on a very good point there in the beginning of that. It.
202
00:21:55.288 --> 00:22:00.778
Finding your edge, right? And you're right these partners, right? They have every company going after them.
203
00:22:00.778 --> 00:22:08.189
And saying, hey, push my product, push my party, but it's the little nuances that they're picking up. And maybe that's the product they pick.
204
00:22:08.189 --> 00:22:12.509
But they all are trying to find a new way to get the messaging out there.
205
00:22:12.509 --> 00:22:15.598
And a new way to find your edge when.
206
00:22:15.598 --> 00:22:23.999
When you go in and a company, like, okay, great, we're going to use this video platform or to put all these people on. Do you give advice of what to say how to put your message out there? Or do you.
207
00:22:23.999 --> 00:22:27.959
Let the kind of handle that piece. How did you get involved with that?
208
00:22:28.913 --> 00:22:39.713
They don't really have any training I just kind of launched. We're not we're not we're not a media management, or we're not a media agency right?
209
00:22:39.713 --> 00:22:46.973
But we do have some light production work and editing that we can help some of those companies that are on our early stage journey for video.
210
00:22:47.604 --> 00:23:02.483
We definitely have professional services around the implementation and the training of the tool and how to best set up branding guidelines with your color scheme and your logo and a lower thirds on this virtual event looks really good or I want to have this type
211
00:23:02.483 --> 00:23:04.223
of look and feel,
212
00:23:04.223 --> 00:23:07.013
and certainly we provide professional services around that.
213
00:23:07.223 --> 00:23:18.864
We actually partner with a lot of agencies and production companies that already have the relationship with the companies that are looking to do more with video. So, that channel has certainly helped us because we end up being the vehicle to help them get.
214
00:23:19.259 --> 00:23:27.269
Right because that's always been a big buyer. I mean, I was in this industry for a 1 time. That is a big guy. They already have that relationship so they're kind of relying on that person.
215
00:23:27.269 --> 00:23:35.159
Not because the technology is the greatest it's because the relationship is there and they know that that production is going to go off. But what you're saying is wait a minute.
216
00:23:35.159 --> 00:23:42.358
Just because the production is going up, does it mean that the video quality, or the video analytics, or the video information.
217
00:23:42.358 --> 00:23:45.509
Is what the end users need so, you know, it's.
218
00:23:45.509 --> 00:23:50.699
You're you're kind of trying to you're kind of on that type of a little bit, you know, in the middle.
219
00:23:50.699 --> 00:23:55.499
And if more people maybe played with a product like this and saw the.
220
00:23:55.499 --> 00:24:02.939
The expansiveness and the usability of it, they could really find a great messaging. I think just kind of looking at at high level.
221
00:24:02.939 --> 00:24:09.058
Yeah, I mean, really what we we set out to do was democratize production, quality video for every 1 of the company.
222
00:24:09.058 --> 00:24:23.669
And what does that mean that means reducing the number of number of shadow ity purchases that exist? And when I was talking to a potential client today, it was like, marketing by the tool chatbot a tool. Hr bought a tool.
223
00:24:23.669 --> 00:24:29.189
We basically don't know which event platform we're going to pick.
224
00:24:29.189 --> 00:24:38.548
Because we judge it based on the importance of the event. I'm like. Well, so what does that mean? That means if the events are, you just pick the crappier.
225
00:24:38.548 --> 00:24:49.858
Platform like, why do you even do the event and kind of the label kind of kind of kicked off there? But the point is, is that what we help people do is consolidate the number of platforms they manage.
226
00:24:49.858 --> 00:25:02.183
Consolidate which helps consolidate the licensing model that exists in the enterprise, and ultimately drives down the total cost of ownership because we don't price on, you know, per department per seat license.
227
00:25:02.213 --> 00:25:06.413
We price on hours of content manage, you know, within our VMs.
228
00:25:08.159 --> 00:25:19.588
And when you're talking to different people in the organization, isn't it so important to really have a C level executive that, that can see more of the entire enterprise and what they're using and what they're buying instead of.
229
00:25:19.588 --> 00:25:26.398
Maybe someone, you know, that doesn't have full visibility. Like, how important is it meeting with financial.
230
00:25:26.398 --> 00:25:30.269
You know, executive or a marketing, just kind of go into that.
231
00:25:30.269 --> 00:25:37.888
For a 2nd, like, would you want to talk to that level of innovation? It comes out of corporate culture.
232
00:25:37.888 --> 00:25:42.628
And if the C level is not pushing in the C levels, not looking to do.
233
00:25:42.628 --> 00:25:56.729
Fun and innovating and engaging things, whether they're connecting, you know, internally with their own company, or the ways that they engage externally with their clients. We typically try to move on as quickly as possible because we're never going to be able to convince an organization.
234
00:25:56.729 --> 00:26:08.548
That video engagement, digital marketing and connected connectedness within the company is important. If it's not part of their leadership team and it's not part of the part of their inherent culture. It's just never gonna work.
235
00:26:08.548 --> 00:26:23.098
Now, on the same time side of it, we're seeing companies that are way behind and I'd say way behind there 2 years or a year, and a half behind from the pandemic thinking that things were going to go back the way they were talking about a particular financial institution who's.
236
00:26:23.098 --> 00:26:33.298
You know, relatively older, they're their brand guidelines are not great. They're kind of a steel brand and talking to 1 of their managing directors. It's like.
237
00:26:33.298 --> 00:26:43.528
I can't hire or attract talent because I've thought of as an old bank, and I'm thought of as someone that doesn't innovate and my logo stinks and my color is thing.
238
00:26:43.614 --> 00:26:58.044
And it doesn't matter if I go out an extra 50,000 dollars signing bonus to a younger person, coming into the workplace, I can't tell them because they want to work where they want to work. They want to live where they want to live. But more importantly, they want to feel like they're working for a company that's being innovative.
239
00:26:59.009 --> 00:27:02.308
And collaborative, when they go to work every day.
240
00:27:02.308 --> 00:27:07.739
And that's really where we can come and that's a really good point. You know.
241
00:27:07.739 --> 00:27:13.679
There's a lot of companies in the marketplace and you look for the tools you ask these questions. Now, what, how do you communicate.
242
00:27:13.679 --> 00:27:17.969
What tools are using what platforms using? These are important pieces because.
243
00:27:17.969 --> 00:27:27.628
You know, these generations coming into the marketplace, require this right this is how they live. This is how they communicate, they communicate a Snapchat or they communicate on. What's that? Right?
244
00:27:27.628 --> 00:27:31.048
If you're not using tools, internally, tools are being.
245
00:27:31.048 --> 00:27:34.979
We're supposed to be internal external communication, not just internal.
246
00:27:34.979 --> 00:27:41.699
There's going to be internal, internal, external barriers. We talk about those barriers a lot, right. To be able to jump over the barriers.
247
00:27:41.699 --> 00:27:45.719
And send that information, obviously, in this case, it could be censored, but.
248
00:27:45.719 --> 00:27:49.499
To that point, you know, if you have employees and you're trying to.
249
00:27:49.499 --> 00:27:56.338
Get employees to say, or get in place to look your company, you've got to start innovating. You got to kind of think and act like a tech farm or.
250
00:27:56.338 --> 00:28:00.868
Enable technology to build your brand or, you know, kind of on those points.
251
00:28:00.868 --> 00:28:09.898
Yeah, internal and it starts with internal employees. 1st, um, you're able to create.
252
00:28:09.898 --> 00:28:12.898
Leadership development and you're able to create.
253
00:28:12.898 --> 00:28:26.159
Um, self service, paths of education through video, and you're able to create alignment within an organization or a department within a greater organization. You're already ahead of your competitor. Um.
254
00:28:26.159 --> 00:28:38.878
And I think people are really struggling and I, I think the sea level is really struggling on how to take that 1st step. Right? There's so much out there in terms of and people use the word culture. So much.
255
00:28:38.878 --> 00:28:44.098
That it's like, if you're talking about culture and how great your culture is.
256
00:28:44.098 --> 00:28:58.048
Maybe it's not that great because your branch should be your culture should be living through your brand and your employees and you shouldn't even need to talk about it. You should be you should be incorporating different things that help enhance it. Right? And people care about.
257
00:28:58.048 --> 00:29:04.409
You know, company corporate responsibility now more than ever and it's more important now, not more than ever.
258
00:29:04.409 --> 00:29:09.028
How are you how do you treat each other? How are you collaborating with each other?
259
00:29:09.028 --> 00:29:18.148
How are you creating, you know, corporate awareness, corporate responsibility for your community or even the environment that we live in.
260
00:29:18.148 --> 00:29:32.128
It's it's come to a forefront more so now than ever has in history and the root of this is collaboration and the organizations that collaborate better and feel more connected with an organization. We're going to be the ones that succeed.
261
00:29:33.419 --> 00:29:37.888
People want employees 1 information, they want information fast and quick.
262
00:29:37.888 --> 00:29:40.979
And they're going to get it, so you might want to, you know.
263
00:29:40.979 --> 00:29:48.509
If anyone is this, that you might want to make sure that you're putting out the right messaging and where you're putting it, because you want to control the messaging. Right? And again.
264
00:29:48.509 --> 00:30:00.384
You know, you want them to be attracted to your brand instantaneously. You don't it shouldn't be this long hall 6 month strategy. Right? You got to find your edge and you got to take your piece or you gotta take your edge.
265
00:30:01.074 --> 00:30:06.923
And what about what some results that you've seen, like, some powerful shifts or changes in an organization once.
266
00:30:07.199 --> 00:30:10.798
This product has been deployed, can you tell us some success stories?
267
00:30:10.798 --> 00:30:23.459
Yeah, so we had a consumer good company that just reached a 1Million views on their corporate television products. So what they bought. Awesome. Yeah, so they, they leverage they get a 1Million views.
268
00:30:23.459 --> 00:30:34.824
Yeah, let's go, get you involved, but essentially what they do is they use all the different pieces of our of our platform to manage all of their corporate media. Right?
269
00:30:34.824 --> 00:30:48.864
So, not only, um, any sort of different product launches that they do digitally, but they have actually their own web facing linear channels. So, it looks like a TV guide that they can launch new products that can launch new services.
270
00:30:48.864 --> 00:31:01.253
They get all the different lifestyle things that exist within their brand. I'll keep them confidential for now, but even more. So they manage media to the digital displays within their dealership.
271
00:31:01.253 --> 00:31:07.644
So they're able to leverage our program, their digital signage through our platform geographically. Right?
272
00:31:07.644 --> 00:31:21.953
So, if they want to make a push for product X in the Northeast, they can create different playlists if you will for those different products. So, 1Million views, they can, they can certainly look at where products have spiked and consumption.
273
00:31:23.038 --> 00:31:33.298
Based on the content that's been put there and then I think, you know, 1st, for some of the internal use cases, right? We talk about employee engagement and the only way to do that is.
274
00:31:33.298 --> 00:31:42.054
You know, through surveys or through email, artificial intelligence sentiment testing and, you know, with our mobile app, we've seen clients become more engaged.
275
00:31:42.084 --> 00:31:55.644
We've seen messaging and alignment through the ability to measure messaging alignment and hearing a message through our platforms. So, you know, companies that invest in that mobile strategy and really kind of started to thrive.
276
00:31:57.028 --> 00:32:06.749
Yeah, that's that's a great it's a great story and I could see how it's affected. It could be right especially if you're seeing a 1Million views, you would.
277
00:32:06.749 --> 00:32:12.538
You feel proud of something you invested in something you've deployed and ultimately now it's something that's really working.
278
00:32:12.538 --> 00:32:16.229
And I love the fact that there's a channel, and you could pick.
279
00:32:16.229 --> 00:32:20.249
You know, the new product launches, there's not a PowerPoint here a PDF there.
280
00:32:20.249 --> 00:32:24.808
You know, I like watching video, so that would really resonate with me, but.
281
00:32:24.808 --> 00:32:36.868
Think about my old life, right? And, you know, at a bar, right? We sold so much and we sold across all pieces of the infrastructure. If we had.
282
00:32:36.868 --> 00:32:43.199
No, uh, uh, data center, networking, unified communications, the cloud with security channel.
283
00:32:43.199 --> 00:32:50.128
And, you know, we could work with some of the partners that we worked with in the field, whether it was called Alto or.
284
00:32:50.128 --> 00:33:04.403
Pure storage, or whatever, and get, and they're us is creating content, which I could use to sell better or drive my prospects to to see how great our services are mixed with a product.
285
00:33:05.094 --> 00:33:05.993
It's a huge weapon.
286
00:33:06.269 --> 00:33:12.179
It is, I always said, you know, having a card catalog would have helped me, right? Like a building blocks and.
287
00:33:12.179 --> 00:33:20.939
You know, just pick and choose what you want to hear, but, you know, we're, we're doing our best. It's funny if I build a company today versus built the company 20 years ago.
288
00:33:20.939 --> 00:33:35.338
You would definitely use platforms open and but, you know, unfortunately, we have some legacy information, but you're taking on that legacy information, which is great. And what about can you use your video infrastructure? Can you use your end points?
289
00:33:35.338 --> 00:33:38.729
What is, you know, if I want to record from my house, how does that look like.
290
00:33:38.729 --> 00:33:47.818
Yeah, so, I mean, everything is can be self record, not only from your, your mobile device, but a 20 dollar Logitech camera that.
291
00:33:47.818 --> 00:33:55.919
You know, is this on your on your homepage? I saw this new logic at camera. Did you see it? It's like this video. I don't know. I just saw it.
292
00:33:56.213 --> 00:34:09.293
I'm sure something with the camera embedded in your laptop, just like this. But no, again, you know, for that's that's for self report and, you know, companies are investing in a lot of, you know, higher grade production stuff. But again, it's where is it kept?
293
00:34:09.353 --> 00:34:13.193
How is it distributed to give your company an advantage?
294
00:34:13.469 --> 00:34:25.199
And then, I know you said it was like, a 12 month subscription is that right? I think I remember that from the beginning conversation. How did they buy from you? Where would they find information about the product? Give us, you know.
295
00:34:25.199 --> 00:34:29.248
If someone wants to get in touch with you yeah, they find you Anthony.
296
00:34:29.248 --> 00:34:38.994
Yeah, you know, we're, we're 100% cloud based so all of the, and we're, it's important to note that we're early adopters of of technologies. So we are on amazon's marketplace.
297
00:34:39.023 --> 00:34:49.313
So, you can, you can purchase us through the marketplace, but more importantly, happy to interface with anyone that might be interested feel free to put my contact information out there.
298
00:34:49.313 --> 00:35:00.083
We sell on 12 month or 36 month enterprise subscriptions again, based on hours of content manage and we can talk about the price points with with those folks when we do speak to them.
299
00:35:01.199 --> 00:35:13.733
Um, but again, we've, we've been able to productize everything media services from Amazon. We've been early adopters of Amazon technology, or main, you know, very, very close partners with those folks.
300
00:35:14.094 --> 00:35:24.083
You can stand up our software within your own Amazon instance. So, it's fully single tenant and essentially, if you're not an Amazon customer.
301
00:35:24.449 --> 00:35:39.233
You can set it up in our s and again, single tendency at all time. So we hope that that cuts down some security concerns and constraints that may exists out there and gives people a little bit better peace of mind when it comes to security and.
302
00:35:39.539 --> 00:35:44.639
An ability to go and deploy. Right? And I think you said at the beginning, it was.
303
00:35:44.639 --> 00:35:48.719
I just want to make sure everyone heard you can buy it from the Amazon marketplace. So.
304
00:35:48.719 --> 00:35:53.728
You know, if you have to have a spend with them, or you've committed to that amount of spend.
305
00:35:53.728 --> 00:35:59.728
This might be a good way to start rebranding or looking how you're using communication or.
306
00:35:59.728 --> 00:36:03.748
Do you want to get videos out there? This might be a nice door opening.
307
00:36:03.748 --> 00:36:07.768
Partner daphanie so besides.
308
00:36:08.543 --> 00:36:22.134
So, great point around Amazon. Right? And if you are a large Amazon consumer, and you have us and come in via an, and you have all these video workloads, that may be existing in all different places within your environment.
309
00:36:22.164 --> 00:36:36.143
Certainly you can retire those documents through us. And the network storage and compute power is all based on Amazon products. So we've, we've productize all of that. So then we can integrate within your Amazon environment fully.
310
00:36:36.233 --> 00:36:50.994
And then again, if you're not an Amazon client, we can the software can be set up in our instance. So we can talk to them when you're there. We work with a couple of select partners, a couple of production partners, and really strategic production agency side partners as well.
311
00:36:51.684 --> 00:36:59.244
But we also most of our businesses directly love to create more strategic partnerships as we get going in the future.
312
00:36:59.818 --> 00:37:08.489
Yeah, well that's exciting. I mean, you guys heard about, you know, a single point of truth, right? For video communication I love video communication. I think it's a very powerful tool.
313
00:37:08.489 --> 00:37:16.259
I love the idea of a card catalog pulling out the pieces that you want to hear about, are making a video that you can extend internally externally.
314
00:37:16.259 --> 00:37:25.648
Any last bit that you wanna talk about for, for IO connect I called the TV, because I think in my head, but it's I O. or I. O.
315
00:37:26.693 --> 00:37:39.173
No, I would just caution business owners and C level executives that no collaboration used to be at the forefront of your of your culture. Um, and the great resignation is a very real and powerful thing.
316
00:37:39.204 --> 00:37:51.114
It's, we're, we're in a, a time of business status unprecedented and I know that's probably overstated by every news outlet and every person that has a microphone, uh, no phones, Danielle but at the end of the day.
317
00:37:52.853 --> 00:37:57.744
No, but at the end of the day, it's it's something that needs to be taken seriously.
318
00:37:58.043 --> 00:38:03.384
And our biggest asset is, we may not see those people every single day in an office.
319
00:38:03.384 --> 00:38:18.114
Like, we used to, but the ability to make those folks feel connected within our organization, the way we leverage our mobile app, and the way that we communicate via video into a hybrid workforce or a hybrid client force that may exist out there.
320
00:38:18.114 --> 00:38:29.634
And the way we brand and digitally create our digital footprint within the ecosystem of our business is critical. And it's that expectations are higher, more than ever.
321
00:38:29.664 --> 00:38:42.594
And we just really want to be a great tool that can democratize production video for everyone to work with. And I think the quality is unprecedented, and I think will be an excellent asset for those that joined us.
322
00:38:42.840 --> 00:38:48.659
Yeah, I agree. Funny. I was just talking about this other day that I felt like we have TV, which is so.
323
00:38:48.659 --> 00:38:55.679
A scripted and broadcast it and, you know, it's perfect because they re, record it 20 times or they, they really.
324
00:38:55.679 --> 00:39:08.489
You know, put a lot of effort into every little bit and then you have this other level coming up, which is the tic TAC, the Instagram, the podcast that I feel like, enterprises are right in the middle, right? The enterprises can really make the shift quite easily.
325
00:39:08.489 --> 00:39:14.219
Because they have a lot of content and information they need to get out there, but if it's not the right messaging and it's not attainable.
326
00:39:14.219 --> 00:39:17.909
And your employees are never going to get it, right? They're not going to understand it.
327
00:39:17.909 --> 00:39:26.190
And so having that shift, and just getting getting that epic little piece that everyone needs to see are having your edge.
328
00:39:26.190 --> 00:39:31.949
We're really seeing this middle middle piece now come come to life especially right now as we're talking.
329
00:39:31.949 --> 00:39:35.489
Yeah, I think I think 1 thing, that's that's.
330
00:39:35.489 --> 00:39:47.514
That's cool that everyone's kind of getting behind is that's really okay to be authentic. It's okay to have it's okay to be a little bit imperfect when you're creating concept. Right which is, you know, we're all about.
331
00:39:47.514 --> 00:39:50.635
Right, because at the end of the day, we're all real and if you think about the.
332
00:39:52.050 --> 00:39:56.250
Right, right for all this is on there yeah, this communication, right?
333
00:39:56.250 --> 00:40:03.960
The shift in business communication has fundamentally changed forever right? Email, which is still used today and really overused.
334
00:40:04.675 --> 00:40:17.005
Was the best thing for a long time, but it's now become with how many emails do you miss and, you know, this guy or this girl emailed me again and I don't think they have any substance. Then.
335
00:40:17.005 --> 00:40:25.255
The next week was messaging apps, like Slack and Jabber. And Yammer and it was Microsoft teams.
336
00:40:25.710 --> 00:40:39.954
But again, I left my desk today for for an hour and miss the, uh, Slack message at 715. I didn't see it until 2 o'clock in the afternoon because it wasn't important and it became white noise and, you know, I'm trying to do 100 other things.
337
00:40:39.954 --> 00:40:41.215
Last thing I need is Slack messaging.
338
00:40:42.269 --> 00:40:51.505
Then, again, throughout the pandemic conferencing apps became the best way to communicate zoom and we were bored at all, but they're great.
339
00:40:51.505 --> 00:41:04.614
But how many people were sitting on zoom sessions and thinking to themselves I don't need to be here or I could be doing something else. We're even worse, we're doing something else instead of start actually paying attention to the content.
340
00:41:04.795 --> 00:41:06.655
So if you think about the conferencing app.
341
00:41:07.619 --> 00:41:12.269
The ability to be worn out by conferencing app and then the shift of what's next.
342
00:41:12.269 --> 00:41:22.920
And what's next is the ability to collaborate through video in 2 minutes or less, get your message across see the analytics behind it and become more connected to.
343
00:41:22.920 --> 00:41:33.030
Right and creating content is not hard to Anthony. You might just get on and make it's okay if you make a mistake, right? It's okay. We're all human beings. We can trip up on our words and you could practice.
344
00:41:33.030 --> 00:41:37.980
There's means of ways to get your message out there, you know, find your edge.
345
00:41:37.980 --> 00:41:42.059
Use a great platform, use this platform. If you're an enterprise listening.
346
00:41:42.059 --> 00:41:45.510
See, what's in your house? See where your spend is right?
347
00:41:45.510 --> 00:41:52.320
Look at look at the ways that your brand is communicating out in the marketplace. I guarantee you, you'd probably think of 10 different ways that.
348
00:41:52.320 --> 00:41:56.789
Your brand is is really putting themselves out there and it's not even the brands. I think.
349
00:41:56.789 --> 00:42:00.659
But it's like the data inside that we see as as.
350
00:42:00.659 --> 00:42:06.150
Employees working a company, it's just such an overload, right? Like, I mean, I have 6.
351
00:42:06.150 --> 00:42:10.380
Product lines, and and every 1 of those business units.
352
00:42:10.380 --> 00:42:13.679
So we communicate with me differently, so I get an email.
353
00:42:13.679 --> 00:42:17.849
Like you said, there's messaging oh, there's documents in SharePoint you're like.
354
00:42:17.849 --> 00:42:23.880
This is, I mean, sitting here, you're like, the message is is mixed and the message gets lost.
355
00:42:23.880 --> 00:42:32.849
By the way YouTube is not YouTube is not a corporate video strategy, and it's not an on branch. Yeah just as a.
356
00:42:33.869 --> 00:42:43.829
Yeah, and it's not and he's right, right so you want to make sure that you're putting governance to data and information that you're putting out there, especially when video and video could be really powerful. So.
357
00:42:43.829 --> 00:42:48.030
Any last word, Anthony, I love this platform. I really do a lot of videos.
358
00:42:48.030 --> 00:42:52.530
Very interested in. I think it's something that if anyone is listening, you should meet with Anthony call them.
359
00:42:52.530 --> 00:42:57.929
I just get, you know, just get an idea. Like he said, get some information about what's in the house and what you're spending on and.
360
00:42:57.929 --> 00:43:01.019
How you're communicating out there today you want to retain employees.
361
00:43:01.019 --> 00:43:08.760
Take a Tom Anthony? Yeah. No, thank you for. Having me Danielle was it was a pleasure and really appreciate your.
362
00:43:08.760 --> 00:43:12.840
Endorsement and support of what we're building here and.
363
00:43:12.840 --> 00:43:20.280
We'll continue to to grow, so if anybody has an opportunity to connect, please, please, let me know how we can help.
364
00:43:20.280 --> 00:43:25.949
We're happy to provide, uh, personalized and customized service to, uh, to everybody. We work with.
365
00:43:25.949 --> 00:43:36.239
Yeah, if someone wants a robust video strategy, get in touch with us again, this is the motivity podcast with Danielle, and we had Anthony on from I keep telling me.
366
00:43:36.239 --> 00:43:40.409
This is the productivity podcast with Danielle, and we had Anthony on from IO.
367
00:43:41.460 --> 00:43:43.289
Thank you thanks.