With a focus on this generation and how they use technology, companies need to think about what it takes for them to keep engaged.
As we move forward, it will be interesting to see how these changes in technology and the way that people interact with it will continue to shape marketing. It is clear that Gen-Z is a generation that is comfortable with change, and businesses would do well to pay attention to their preferences and start planning for the future now. What do you think the future of marketing looks like? How can your business prepare for it? Let us know in the comments below.
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